About Us

At Innocent Earth, we take many things to heart… the health of 
families, the products we choose to sell, how we do 
business, and the impact we make on our environment. Great care has been taken into researching the 
quality, certification, fit, style, and ethical practices of the brands 
we carry.

We’ve also tried and tested the products you 
see here. We can attest to the softness of the certified organic 
cotton used, the fit of clothing over cloth diapers, the absence of 
chemical sensitivities normally experienced with synthetic and conventional 
textiles, and the overall good feeling of knowing we can outfit our 
children in something stylish that can benefit the planet as a whole.

We are aware of the growing concerns that environmental pollutants pose and the impact they have on our children from womb to adulthood.  Rest assured, our selection of organic clothing is not an assortment of stereotypical unbleached diaper shirts. Nor does it resemble hippie styles from days gone by.

Our collections contain a variety of styles ranging from the affordable classics, the contemporary, designer luxury, to trendy retro fashions, all of which carry the durability of organic cotton, high quality workmanship, and a notable absence of harmful chemicals. In addition to their eco-friendly stance, our brands have been selected for superior fit and functionality to suit all sizes and shapes.

Along with our eco-conscious clothing, is a fabulous selection of organic skin care, organic baby bedding, non-toxic toys as well as many other eco-friendly accessories.  So peruse, shopping has never felt this good.